Business, Marketing, & Tourism

Overview

 

Courses in the Business, Marketing, and Tourism category introduce students to the dynamic world of commerce, communication, and customer service. These courses provide foundational knowledge in business operations, entrepreneurship, marketing strategies, and the travel and hospitality industries.

 

Students explore topics such as financial literacy, branding, customer relations, business planning, and tourism management. Through real-world scenarios and project-based learning, they develop skills in leadership, communication, and innovation. These courses are ideal for students interested in owning a business, working in marketing or sales, or pursuing a career in the global tourism and hospitality field.

International Business

International business has transformed in recent decades, with companies like Google, Uber, Nike, and Amazon expanding globally. Increased interconnectivity, advanced technology, and support for international trade have opened the doors —or borders—for businesses, big and small, to join the world economy. Going global involves more than just setting up “shop” abroad.

Duration
1 Semester

Marketing Foundations

Explore the fast-paced and exciting world of marketing! Learn about the role of marketing in business in addition to the basics of business management, customer service, and economics. Examine how to identify target markets, perform market research, and develop successful marketing strategies. Discover the legal and ethical considerations of business and marketing, along with the impact of government on business.

 

Duration
2 Semesters

Marketing II

Can you think of a brand that first launched in the U.S. and then became popular in other countries? Facebook™ did this very thing! Without a solid understanding of business and international marketing strategy, it becomes nearly impossible to be successful and stand out from the crowd. Discover how business and marketing works around the world. You’ll learn about topics such as regulations, market research, marketing plans, global trends, buying and selling internationally, and more.

Duration
2 Semesters